Extreme Drink Branding

This is a stunt sponsored by Mountain Dew and it is very similar to what you would see companies like red bull do as a form of branding. They are branded as a "extreme" drink so they do extreme stunts to appeal to that particular demographic. They are normally young adults who do extreme sports like biking and skateboarding. This is a very similar target as Red Bulls target. Do you think that this type of ad is better than red bulls or do you think its an imitation? I think that they are kind of copying red bulls marketing strategy and doing it with much less success than red bull.

In response to Alex's Post abput Instagram

I think that it was 100% worth it and would have been a huge threat to Facebook if they did nothing about. Around April 4th, Instagram made its app available for Androids and proved that it was not just for one demographic, the richer Iphone user. After they made the app available their data usage doubled in one day.It went from a little over 750,000 users to almost 2 million and then reached over 2 million by April 6th. This is when Zuckerberg realized that if he didn't acquire Instagram someone else would. Twitter even made a bid one it and was unsuccessful. A while back Yahoo had the opportunity to buy Facebook for a billion dollars and turned it down. Look at them now, almost bankrupt while Facebook has a 100 billion dollar valuation.