Branding Yourself: Brought to a new level

In the beginning of the semester, we were asked to think of our selves as a product or a brand. well two recent grad students in the UK have done that and brought it to a whole new level. They have begun selling space on their face for ad's. They started the company BuyMyFace.com and are not selling spots on their face for up to $750 a day and have raised over $50,000 in the past 6 month. The spots were originally about $1.50 per ad per day but to to increased popularity they are selling 500 times more than there original price. They are allowing companies to physically brand them. I think this is such a simple idea and it is clearly working for these guys.  I cant think of anything legal that would draw more attention than a logo on someones face walking down the street. Would you sell a spot on your face for $750 a day? I think I would. Has anyone heard of anything else like this?
http://www.businessinsider.com/two-british-grads-sell-their-faces-to-raise-money-for-student-loans-2012-4

In response to alex's post about Google

These are called augmented reality glasses because they are able to add features like distance between too object or even facial recognition to things you actually see.I think it is a great idea and its very terminator like. Google comes up with all sorts of cool ideas like this because they give their employees time to work on things that interest them. This is why they came up with the self driving car. This is definitely a new market with very little direct competition or at least very little competition that could compete with a company like Google. I would wear these if they made them a little less geeky looking or created a lens that could fit into any glasses frame. Does anyone think that these are pointless? or do you think that Google could really be on to something with this ground breaking technology?