BP ruined the Ecosystem and their Reputation

I recently read an article discussing the effects of the BP oil spill. There have been detrimental side effects on the marine life because of the oil and other toxins.  Fish and shrimp have been mutated and it is likely that the gulf  ecosystem will not recover for quite some time. There were many pictures of fish and shrimp with mutations and open sores. Do you think that BP's reputation will ever recover from theses serious ecological problems? Do you think criminal penalties should be brought against BP's executives?

In Response to Aislynn's post about Apple

I completely agree with your post; I have a Mac, Iphone and Ipad and I love them all. I could never switch to anther phone or PC because all my devices work flawlessly together. They make it very easy for their products to work together and also make it very hard for you use other brands devices with them. This is the ultimate form of brand loyalty because I love the brand and they really don't leave me a choice to switch to another brand without spending a couple thousand dollars. Apples strategy is to come out with the best before all the others, so they really don't allow anyone to keep up with them.

How long do you think Apple will stay on top? Does anyone think any other companies stand a chance at this point?