In response to Alex Purdy's post...

I think that companies use these different strategies depending on their target market. The annoying Geico commercials seem to be directed more towards younger people while their are more serious commercials that really display what their products are and how they will help you aimed at older more mature audiences. I think that these "goofy commercials" will continue to get even weirder as more and more companies use them so they can really stand out and stick in your mind. We all know what Geico does and what their products are so they don't really need to tell us over and over all they really need to do is have their name fresh in are heads when we are thinking about insurance. Do you think these are effective commercials? or are they too annoying?

Apple worth half a trillion dollars

It is amazing that Apple is now worth over 500 billion dollars or half a trillion dollars. This is the companies market value and yesterday their market cap reached over 500 billion dollars. There has only been 4 other companies that have ever done reached over that half trillion line. Microsoft, ExxonMobil, Cisco, and General Electric are the only other companies that have done this. The company had 127 billion dollars in sales last year which is higher than Qatar's GDP. I find it amazing how a company that was started in a garage can grow to be worth that much in just 30 years. The stock price is over 500 a share, which is pretty crazy because it is more expensive to by 1 share of stock than it is buy a brand new iPad. Do you think they will sustain thier growth further? or do you think they will slip back down like the other 4 companies that reached that half trillion market cap?