Walgreens Increased Spending on Media

 This is in response to Chris Moran's post about Walgreen's increased spending on media. I think it is interesting that Walgreen actually spent 164 million dollars on media because I don't think that I have seen a single add for Walgreen's commercial or add. This may be due to the fact that there are not many Walgreen's in my area so maybe they are more prevalent in other areas of the country. I also never really liked Walgreens that much I always kind of that of it as a lower end drug store compared to CVS or something. But clearly there media campaign is working a little because of the 6% percent growth. I feel that they expected a little more that 6% growth when spending 164 million dollars. But in 2011 any growth was consider good because there were a large number of companies and even municipalities failing. Do you think that Walgreens was aiming for a higher growth percentage? Or do you think that the 6% growth was sufficient?

Chris Beland... The Product

It is very interesting to think of your self as a product because you don't usually think of your self as an object, idea or a solid good. It is interesting because we actually market our selves in very similar ways that we would market a product. Of course most of us don't spend millions on commercials for our selves and have large billboards about us, but we market our selves every day by dressing and acting  in certain ways. We market our selves on our transcripts and resumes  and package our selves nicely in suits for interviews. When applying for a job you are essentially trying to sell yourself to the company.

The four P's of the Marketing Mix: Product, Place, Promotion and Price

Product: we work every hard to ensure that we are quality products. We go to the gym to stay in shape, we go to class to learn and become better products, we package our selves in expensive clothing in order to appear more appealing, we do all these things to ensure that we are good products in the global environment.

Place: This one is not as obvious as Product, but we work very hard to be able to live in a nice location. I am from Simsbury, CT and I am great full that I don't have to live in a less desirable location such as Compton in LA. We also like to drive nice cars and we need to get places so we spend exuberant amounts on transportation as well as our homes.

Promotion: We advertise our selves every time we apply for a job. When we give someone our resume we are basically giving them a flyer on why they should buy us ( or hire us). We put our most important features on that list to appeal to the buyer. We also manage our publicity everyday in almost every situation. We have a huge focus on impression management.

Price: I never thought that I could have a price, but when we accept a job offer, we are setting a price for our time. We are accepting a price that we find reasonable for our time. Sometimes we even take discounts if we have other incentives such as love of the job.

We are clearly Products in the Global Work Force so we do need to take time and market our selves even if we don't realize we are doing it.