Walgreens Increased Spending on Media

 This is in response to Chris Moran's post about Walgreen's increased spending on media. I think it is interesting that Walgreen actually spent 164 million dollars on media because I don't think that I have seen a single add for Walgreen's commercial or add. This may be due to the fact that there are not many Walgreen's in my area so maybe they are more prevalent in other areas of the country. I also never really liked Walgreens that much I always kind of that of it as a lower end drug store compared to CVS or something. But clearly there media campaign is working a little because of the 6% percent growth. I feel that they expected a little more that 6% growth when spending 164 million dollars. But in 2011 any growth was consider good because there were a large number of companies and even municipalities failing. Do you think that Walgreens was aiming for a higher growth percentage? Or do you think that the 6% growth was sufficient?