In response to Alex Purdy's post...

I think that companies use these different strategies depending on their target market. The annoying Geico commercials seem to be directed more towards younger people while their are more serious commercials that really display what their products are and how they will help you aimed at older more mature audiences. I think that these "goofy commercials" will continue to get even weirder as more and more companies use them so they can really stand out and stick in your mind. We all know what Geico does and what their products are so they don't really need to tell us over and over all they really need to do is have their name fresh in are heads when we are thinking about insurance. Do you think these are effective commercials? or are they too annoying?