In response to Tyler post about the use Behavioral Characteristics in Marketing

I think that this is diffidently a grey area for advertising because it certainly works, in terms of getting us to buy their product, but its also kind of tricking us into buying a product we might not need. They play into our basic human needs of being social creatures that feel a need to be part of a group. There is nothing wrong with it right now but I feel like there are lines that could easily be crossed. I really like the point you brought up though about the cologne and finding a mate because in nature some female animals only will mate with the male that is putting off the "best" or most desirable odor or the one with the "nicest" feathers. It a really interesting point of how marketers use basic animal instincts to get us to buy their product without us even really noticing it. Do you think that further research on animal characteristics and instincts could lead to better marketing or in some cases more manipulative Marketing? Is their already a field of marketing that may do studies like this and correlate them to marketing products?