Extreme Drink Branding

This is a stunt sponsored by Mountain Dew and it is very similar to what you would see companies like red bull do as a form of branding. They are branded as a "extreme" drink so they do extreme stunts to appeal to that particular demographic. They are normally young adults who do extreme sports like biking and skateboarding. This is a very similar target as Red Bulls target. Do you think that this type of ad is better than red bulls or do you think its an imitation? I think that they are kind of copying red bulls marketing strategy and doing it with much less success than red bull.