I came across this article and picture on Businessinsider.com and i thought it was a genius and cool idea. I have a feeling we are going to start seeing a lot of these soon. The company that does this is called UpStairs Media and they have been doing this since 2004. They have a machine that prints on to the side of the stair so you can only see the picture form a little bit of a distance and the stairs look normal as you are going up. They are starting to pop up in Boston, Philadelphia, Wahsinton DC, and Las Vegas.
Nationwide Insurance Comapny has one of these ad's in Las Vegas of a car on a road going out of control with the tagline "life comes at you fast." I think these are going to be huge for large museums because from a distance these stairs really grab your attention and would definitely draw people in. Does anyone else think these are cool? Would you advertise you company with one of these?
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